Before contacting potential major donors, high net worth individuals, and philanthropists we may want to undertake research to better understand their engagement with Community Resource and their potential interest in supporting our work.
This research will help us target communications in a more focused, efficient and cost-effective way and help us to understand what type of charitable project prospective donors may find interesting, the level of support that would be appropriate, and how to personalise our initial contact.
In researching potential major donors, high net worth individuals, and philanthropists we may consider business and family networks, publicly available information relating to residential location, wealth and assets, career, and donations to other organisations, along with their hobbies and interests. The purpose of this research is to help identify new supporters, create a profile of their interests and financial capacity, and to evaluate their ability to support our work.
To aid us in this research we may use information the donor has already provided and combine it with additional information from publicly available sources such as Google, newspaper and magazines articles, Companies House records, other charities, and any other information they have chosen to make public, for example on LinkedIn, public social media profiles, or corporate websites. We may also use additional information such as geographical information for measures of affluence where available.
When hosting an engagement or fundraising event, we may also produce short biographies of guests who are due to meet with our CEO, Trustees or Patron. This helps us to understand more about those we engage with, and their interests or connection to us.
Before seeking or accepting major donations we are required to conduct a minimum level of due diligence. This is in accordance with our legal and regulatory obligations and our internal risk management policies and procedures.